Sustainability Isn't a Marketing Label
We dig into supply chains. We ask hard questions about packaging, shipping emissions, and end-of-life disposal. If a "green" product can't prove its claims, it doesn't make our shelves.
Our standard: Every product must have a clear, verifiable sustainability story. No greenwashing. No vague "eco-friendly" claims without evidence.
Pet Health and Planetary Health Are Linked
The same synthetic dyes and plastic microfibers that pollute our oceans can end up in your dog's bedding or your cat's food bowl. We choose materials that break down naturally because what's good for the soil is usually good for sensitive stomachs and paws too.
Our commitment: If we wouldn't put it in our own homes, we won't sell it for yours.
Community Drives Change
We're not here to shame anyone for the products they already own. We're here to make sustainable swaps easy, affordable, and joyful. Our Pack community shares tips, reviews, and stories because nobody figures this out alone.
Our approach: Progress over perfection. Every small swap matters.
What We Vet For
Every product in our store—and every recommendation in our guides—must meet these standards:
- Safety First: Non-toxic materials that won't harm your pet or your family
- Sustainable Sourcing: Recycled, organic, or responsibly harvested materials
- Ethical Production: Fair labor practices and transparent supply chains
- Minimal Packaging: Plastic-free or fully recyclable packaging
- End-of-Life Plan: Biodegradable, recyclable, or compostable at end of use
Our Impact Commitment
We're committed to transparency about our environmental impact. Here's what we're doing:
- Carbon-neutral shipping on all orders
- 1% of revenue donated to environmental pet causes
- Tree planted for every 100 newsletter subscribers
- Zero plastic in our shipping materials
- Digital-first approach to minimize physical waste
The Team Behind Friendly Earth Pet
From our founder (a former wildlife biologist with a rescue greyhound named Bean) to our warehouse crew who bike to work, everyone at Friendly Earth Pet lives the mission. We're based in Portland, Oregon, and serve pet parents nationwide.
We started this company because we couldn't find pet products that met our standards. So we built the store we wished existed.