About FriendlyEarthPet

We started FriendlyEarthPet in 2024 with a simple mission: help pet owners make sustainable choices without sacrificing quality or breaking the bank.

As lifelong pet owners and environmental advocates, we were frustrated by the lack of honest, practical information about eco-friendly pet products. The market was full of greenwashing—products labeled "natural" or "biodegradable" that were anything but.

Our Mission

We believe every pet owner deserves access to trustworthy information about sustainable pet products. Through rigorous testing, transparent reviews, and practical guides, we help conscious pet parents reduce their environmental impact while keeping their furry friends happy and healthy.

What Makes Us Different

🔬 Real Testing: We personally test every product we recommend with our own pets over weeks or months—not just overnight reviews.

đźš« No Greenwashing: We verify certifications, read fine print, and call out misleading marketing. If it's not genuinely eco-friendly, we'll tell you.

đź’° Budget-Conscious: Sustainable doesn't mean expensive. We highlight affordable options and help you prioritize where to invest.

📚 Educational: We explain WHY something matters—helping you make informed decisions beyond just our recommendations.

Meet the Team

Sarah Martinez, Founder & Lead Reviewer: A dog owner for 15 years and environmental science graduate, Sarah combines her passion for sustainability with hands-on product testing. She lives in Portland, Oregon with her two rescue dogs, Luna (Labrador) and Max (Beagle mix).

Our Commitment to Transparency

Affiliate Relationships: We earn small commissions when you purchase through our links (at no extra cost to you). This allows us to keep creating content. Full disclosure here.

Editorial Independence: We never let affiliate relationships influence our recommendations. If something doesn't work well, we say so—even if it pays higher commissions.

Get In Touch

We love hearing from fellow pet owners! Whether you have questions, product suggestions, or want to share your eco-friendly pet care journey, reach out anytime.

Together, we can make a difference—one poop bag, one toy, one meal at a time. 🌍💚